Palatino Poster – Improvement

Previous type specimen:

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Using the feedback I received in the presentation and formative assessment, I recreated the palatino type specimen. One of the main pieces of feedback was to be more playful, so first of I looked at my previous experiments and worked from that. Having seen what other people had created for the brief, it was good to use this as some inspiration.

Below is my process of creating the posters:

I tried to be more playful with the composition of the word ‘Palatino’. One part of the feedback was that I hadn’t included all the characters or glyphs so I made these things were included. Also, the logo I had originally chosen to use was too dark and big and it took over the hierarchy from the other parts of the poster. I chose to use a different logo that had used Palatino and made sure it was small and different overpower the rest of the poster. I wanted the piece to be in the centre of the page which created a lot of blank space so to make the work more interesting, I used different gradients of black to white to act as a colouring to the piece. From the projects we have completed since the word project, I have learned a lot about type setting and composition which has allowed me to create a better type specimen for this project.

Final type specimen:


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Final type specimen poster

Submission of Word project: Monday 24th October

To include: Type Specimen, digitalised Modular Typeface and Letterpress outcome.

Palatino Type Specimenpalatinofinallll

Assessment date – Monday 24th October:

During the assessment, we were paired up with another person from the class to give each other feedback. The points Alfie – who I was paired with – said were: he really liked the ‘palatino’, it looks like a negative photogram; he liked the legibility of the name along with a creative layout; he liked the layout and hierarchy with a range of scale and bold lettering to make the alphabet stand out. Things he said to improve was to maybe change or get a vector of the ‘Iron Lady’ image, the black slightly interrupts the white section of the page. I completely agree with this improvement as I definitely think that the image stands out too much on the rest of the page and it would work a lot better in reverse or as a vector. I then had some feedback from the tutor, he agreed with the majority of what Alfie had said, though gave a few areas for improvement. He said that the part on the bottom would work better if it was moved to the side and the ‘Palatino’ was stretched out to filled the page. I have already experimented with this and did not like how it looks but I will go back and try other layouts. I feel that it works a lot better with the ‘established in..’ piece underneath as it makes the ‘Palatino’ stand out. Another point was that the text box was too big. It is written in 10pt but I had problems with the way it was printing so I need to go back and check the size of my document as I may have been working at a lot larger size. A final point I was told was that I need to do more experimenting – though I have experimented a lot in this project, I will go back and relook at my experiments to try other compositions.

Modular Typeface


Letterpress outcome

Since I was ill and unable to complete the letterpress workshop, I went back into the studio to create these. I tried to make the most of the materials to be experimental with the composition of type, layering the words on one page. I like the different textures you can get from letterpress and how if you continue to print without adding more ink, you can get different tones in the letters.


Modular Typeface

Part of the work to submit on Monday is to complete of digitised type form of the modular typefaces we created in groups. The letters I drew out were ‘g’ and ‘y’ so I chose to draw the letter ‘g’ in Illustrator.

I used the grid that was used to make the type by hand but it was really difficult to get the right shape. Eventually I managed to work out a system to get it looking OK, using the line and paintbrush tool. I think overall, it looks really similar to the original design. The next step is comparing it to the letters the other people in the group have made as obviously it is a group project so ideally all the letters need to be identical.


Letterpress – A2 Type

Thurs 20th Oct

Since I didn’t really produce much of an outcome when we did the letterpress workshop, I went back into the letterpress studio to print more. My letterpress group was A2 Type so I had to print something that was about the company. A2 Type is a new type foundry and a lot of their fonts are really bold and innovative. I chose to write ‘A2 Type: New & Unique’ to keep it simple.

I used two different letterforms from the workshop and composed them so that the ‘A2 Type’ sat on the top, large and bold and the ‘new & unique’ placed beneath in a slightly smaller, more delicate font.

These are a lot better than my previous print and I’m glad I went back to re-print because have a lot better outcomes to present.


Letterpress – experiments (click on each image for annotations):

Type Specimen

Thurs 13th Oct

Design ideas

  • leave negative space?
  • fill page?
  • dynamic shapes and lines of words
  • use a letter as an outline – like Garamond poster; having info inside
  • b&w – let the type look good
  • small amount of writing

After researching different type specimens and photos, I started designing what my poster could look like. Palatino is an easy to read, perhaps corporate font that is often used for newspapers, book and logos. I want to show of my typeface in an experimental way – like the posters in my research – but have a minimalist look to it so that it really shows of the type. My main ideas are having the ‘P’ as a really dominant letter and the rest of the words fitting around it. I like the idea of have the letters overlapping each other, having the word read from top to bottom.

The poster has to be created in InDesign but I will use Illustrator to experiment with the positioning on letters and composition of the overall typography because I am a lot more confident using Illustrator.

Type Specimen

Tues 11th/Wed 12th Oct

Brief: design a type specimen poster in InDesign


Allocated typeface: Palatino


Into typeface and designer


  • Old-style, serif
  • released in 1948
  • based on the humanist types of Italian Renaissance; names after the 16th century “Italian master” of Calligraphy, Giambasttista Palatino
  • Strong, open style
  • highly legible, easy to read
  • top 10 most used typeface

Designed by Hermann Zapf:

  • German typeface designer and calligrapher – died in 2015
  • Pioneer of computerised typography
  • Invented a typesetting programme Hz-program – later informed the design of Adobe InDesign
  • Served as a cartographer for German army during WW2 drawing maps of spain
  • Worked on many fonts: his favourite was Optima – used for the Vietnam Veterans Memorial Wall in Washington D.C.

Paragraph 1 (provide historical insight into designer of typeface)

Palatino was designed by Hermann Zapf, a German typeface designer and calligrapher. He worked on many fonts throughout his career, including his favourite Optima, that was chosen for the Vietnam Memorial Wall in Washington D.C. He was one of the pioneers of computerised typeface and invented a typesetting programme called Hz-program hat later informed the design of Adobe InDesign.

Paragraph 2 (info about the typeface itself – classification, why it was designed)

It is an old-style serif type, based on the humanist types of the Italian Renaissance. It was named after the “Italian master” of calligraphy Giambasttista Palatino. It is a strong, highly legible typeface and is thought to be in the top 10 most used typefaces in the world.

Paragraph 3 (discuss the context in which the typeface is used in)

Because of it’s easy to read nature, Palatino has developed into being used for newspapers, books and advertisements.


Typographic Posters


8 Inspiring Type Specimens

1) Lecture Poster by Brittany Mase

  • Informative poster
  • Bold, dynamic use of type ‘Optima’
  • I like the black and white with the red
  • The ‘i’ coloured in red acts as a centre point for the poster
  • Joining of the letters and the size of the ‘optima’ in the middle works as an image filing the page
  • minimal amount of information but tells you everything you need to know



  • Black, white and red – same colours of previous poster but obviously used in a completely different way
  • joining of letters, different compositions
  • I like the different weights of each letters and how the type is moved around to show movement – like its moving around in a circle
  • Informative poster: only info needed


3) Acapulco

  • Good combination of colour
  • Can see inspiration from Polish film posters
  • I like how the typography has be composed to form an image – act as a body for the illustrations
  • Complicated design but easy to read
  • Bold and fills the page


4) Deli Espresso Window Sign

  • Script, italic, descriptive, lettering
  • Lettering as ‘art’
  • Combination of different typefaces and hybrids
  • Really beautiful piece
  • Lots of components and busy piece but still easy to understand


5) Atelier D’Alives

  • Bold, bright
  • Fun and haunting at the same time – combination the yellow colour and a gun
  • Shocking, makes you think
  • Really informative and powerful in its use of imagery and bold words to portray the message


Vernacular Typography

Mon 10th Oct

In groups, we were given the task to visualise and create ‘expressive typography’ in a space of our choice. Part of the brief was to consider what space and materials to use, how to reiterate the meaning and to research and develop concepts for what we could do.

The 4 of us in our group was given the word DISTRESS. We began by discussing what we thought the word meant and how we felt about it. Stress of exams and coursework is an obvious cause of distress which is what first sprung to mind so we thought about how we could incorporate books into the piece. We also researched the meaning online and found the definition was ‘extreme forms of anxiety, sorrow and pain’ which then lead us to think about what could cause anxiety. Things like phobias can cause anxiety, so situations that might make you feel uncomfortable like: claustrophobia; being in large groups of people; public speaking etc. Another meaning of distress is its use in art, so the idea that a piece of work looks old or ‘weathered’.

After discussing all these ideas we decided what we were going to do. Our strongest idea was using the word distress represented as a phobia. We decided to have the word placed inside a lift to show a situation where someone with claustrophobia would be distressed. The lift is small and when there’s a few people in there it can be quite a confined space so we used that as our space.

We wanted to use ‘distress’ as an aesthetic, the first thing we decided to do was print the word in letterpress. Letterpress can have quite a grainy effect to it so we printed the word then enlarged it on the photocopier so that it was a substantial size to be bold enough to stand out in the image. We printed the letters in red because we felt the colour represented the feelings associated with ‘distress’.

Once enlarging the letters we’d printed in letterpress, we cut them out then stuck them in the lift. All 4 of us went in the lift to make it look as full as possible. There was mirror in there so it was good to play around different compositions of the letters, where to positions ourselves in the image and where/how to take the photo.

Our final image was the letters stuck onto the mirror and a close of photo of those letters with people in the background representing the confined space. The space worked really well as it was dull and muted colours so have red letters really stood out well, reinforcing the idea of ‘distress’. We did edit the final image to emphasis the colour of the red and correct the levels of darkness in the image.




Final image

Tues 11th Oct

Feedback from review

  • Good use of letterpress
  • Composition shows ‘distress’
  • rely’s too much on the photography to convey message
  • “3 people in a lift doesn’t really show distress”