Ephemera Improvements

Original ephemera: https://ellenreiddesign.wordpress.com/2016/12/06/final-version/

Within the formative feedback received last year, I was told various aspects of my ephemera to improve on. This included: could the black panels be extended further to help with hierarchy?; make use of the images to give better variation; it’s very text heavy; improve the paragraphs and there are a lot of big blocks of text. To begin with, I started to improve the paragraphs as best as I could. This was hard because there is a lot of writing for each designer. What I wanted to focus on was improving the pace of each page by using the images and black panels. I tried to fill more of the page with the image, enlarging it up to the edge of the page so that it broke the page up, especially with the pages that had large chunks of text, I found that it gave a break from all the text. Parts that were text heavy, I tried to break up with text or paragraph break but I found this difficult because of the amount of text some of the designers have. My font size is 8.5 already and I didn’t want to decrease it even more in worry it would be difficult to read. I was really pleased with my original piece of work so tried to improve as best as I could without loosing too much of the original piece I’d created. The elements I have change I feel have improved it a lot because that the pace of each page flows more and I increasing the size of the images has definitely made it look less text heavy. The one thing I found with the previous piece of work is that it each page felt slightly repetitive so I kept that in mind when improving it; some of the pages still look similar but they definitely look more individual – though still following the same visual attributes to link as one piece of work.

Final ephemera:
(I was not able to print in the yellow paper I had done originally so instead I used yellow backgrounds on InDesign)

PDF: designboom-improvements


Group critique

Wed 7th Dec

Last day of term

During these session, we all had a chance to look at each others work. Everyones pieces were amazing and it was great to see how so many people had taken the same brief and information and interpreted it different. I really liked the different design approaches people had used. We all had similar problems with fitting the text on the pages, especially with Jessica Walsh since her interview was really big, so it was interesting to see how people had tackled the problem.

We all got into pairs where we then critiqued each others work. We were critiqued on the follow graphic systems: hierarchy – balance, contrast and path for eye – pace; type detailing; consistency and ambition/play. Below was what was said:


I was glad to have got some positive feedback. George who critiqued my work was also part of the group tutorial we had on Monday so it was good to see that he liked the changes I had made to it. One of the main things that was said about one of my draft booklets was that they didn’t like how ‘Jessica Walsh’ was written on the double-page spread but George much preferred how I had placed it this time; though he did say it might have worked better at the top of the page instead of the bottom which I would probably agree in terms of making it more eligible it’s Jessica Walsh’s article. One of the main points of criticism was that my ephemera lacked creativity, which when you compared it to the work other students have done, I would definitely agree. However, what I would say mine has that maybe the more ‘creative’ ephemera’s don’t, is a clear grid system and path for eye. I spent a lot of time making sure my text was placed correctly, was using the correct type size and that the images/name titles/etc were in correlation with the body text. I also made sure that there was a good amount of white space to give a break from the writing, so that for the reader, it was easy to read. I’ve learned a lot about using the graphic systems correctly and because of these things, I would say thats what makes my design good and contemporary.

So far, this has been my favourite project we done because I’ve been able to really develop my skills on InDesign and learn a lot about graphic systems. It’s also been really good to take everything we have been taught throughout the first term and develop it into one final outcome.


Tues 6th Dec

After a battle with many a printers and the struggle of trying to cut the paper right, I finally have my completed ephemera!

In the end, I decided not the change the issue with the rag and orphans because it was taking too long and I didn’t have a huge amount of time to make the changes. I stuck to changing the simple things, like the month on the front page from December to November and I moved the logos on the back page to be with the information.

I’m proud of the finished piece and I think it’s looks really good, especially compared to where I first started. I put a lot of effort in researching designs and the development of the booklet; so designing it, then printing it off, evaluating and then changing it again. There’s a few issues with it: one of the pages has been cropped too much so is a lot shorter to others and of course theres issues with rag and orphans on some of the paragraphs. Other than that, I’m pleased with it and glad to finally have a finished piece ready for critique tomorrow.

Printed Version

Tues 6th Dec

Take One

I re-read the brief and realised that the booklet had to be printed in colour so I stuck with my original colour idea of yellow and printed out my final version.

It was great to see my final outcome printed properly as a booklet since I was so used to seeing it on screen. I think the yellow works really well as it helps make the design stand out. Though I think the design is really bold and stands out anyway, I think the yellow helps look strong. My one worry with choosing yellow was that it would be too bright and you wouldn’t want to read the text but it doesn’t do that at all, which I’m really happy about.

Annoying, I cut of the bleed on the pages and binding them together with thread perfectly, then I tried to even out the long edge and completely ruined it. The guillotine isn’t the greatest so it made the edge flared which meant I would need to print it again.

Take Two

I printed the same leaflet out again and spent a lot more time cutting it on the guillotine to get the alignment right. After binding it up together, it doesn’t quite align right again as the ends are all different sizes. If I printed it again, I think it would be better idea to cut with a ruler and scalpel.

Tutor feedback:

  • few orphans on lines
  • rag is off on some paragraphs
  • too big a paragraphs for Morag – indent beginning?
  • back cover: keep logos with information, not separate to it


  • take on tutor feedback and add final touches to booklet
  • I noticed that the month on the front page is different to the month of all the lectures for the designers so I will need to change that
  • print with a different printer – not good quality

Final Adjustments

Mon 5th Dec

After researching the designers, I had an idea to design each page inspired by a visual element of the designers, but I think with what I’m creating right now, I really like it and I like the consistency in it so I don’t want to start changing the design. Especially after the feedback from the group tutorial and I have little to tweak with it.

The main criticism was that there wasn’t a consistency with how the black background was placed on the designers pages. I was told to have all the designers name titles with a black background and white text – like I had done for a few of them already – so that it was the same throughout it all. Once I’d done this, there was a huge improvement with the eligibility and you read the designers pages.





Another main point was that on the double-page spread of Walsh’s page, the way Jessica Walsh wasn’t in consistency with the rest of the booklet. Instead of having a massive name overpowering the whole article, I stuck to just have a her title in a small black box in the corner of the page. I feel like though its small, its still bold enough that you can see it links with the previous title page of Jessica Walsh. Another thing I had noticed about her page was that the questions were in black instead of grey like all the other designers pages so I changed that too.

Screen Shot 2016-12-05 at 21.52.30.png

Final ephemera: designboomfinal

To do next:

  • print final copy!
    • one on coloured paper, one on white – to choose between the two
  • cut off outer blank lines once its been printed before binding


Group Tutorial

Mon 5th Dec

My feedback:

  • no single lines on page
  • keep same theme throughout
    • on the name titles black background and white text for all
  • Jessica Walsh – name is too big on the double page spread; find other way to show its Jessica Walsh; could be problems with folding

To do:

  • make sure all titles have a black background
  • correct single lines and make sure no hyphens
  • find another way to show its Jessica Walsh: don’t have the name big and centred on the spread

Draft 5

Sun 4th Dec

After taking another look at Oded Ezer and Jessica Walsh’s spread, I found that have a walk background for most of the pages was too overpowering and it took attention away from Walsh’s page, so I swapped it round and have Walsh’s page as black instead. This made a huge difference visually as Ezer’s page was still strong but it sat evenly against Walsh’s page so neither overpowered each other in terms of hierarchy.

Screen Shot 2016-12-05 at 21.06.11.png

Then for Walsh’s double-page spread, I needed to make sure it still flowed and looked like it was from the same article so I change the colour of the title for a black background instead of grey.

Screen Shot 2016-12-04 at 20.24.27.png

I liked how with Walsh’s title page the black background worked as a box around her writing, so next I started experimenting with how I could include a this design element in all of the designers pages so that there was a consistency throughout. Just by added that element into all the pages, I found that it made them a lot stronger and I was happy that I could see a clear design element running through the pages.

Front cover

My original front cover, had just the logo and the information quickly written on the page – it was a very rushed page. I didn’t want to spend too much time designing the cover until I was confident with the design of the pages inside. Since I was happy with the black-box background as a consistent theme throughout the ephemera, I stuck with that for the front cover. To me, ‘Super 7 Design Festival’ is the most important part on the front cover since it is the name of what is going on, so I had a black background with white writing for that piece of text, then positioned the rest of the text around it on the white background. When I positioned the rest of the text, I was thinking about hierarchy and how I wanted the reader to read it. I chose to have ‘celebrating the best…’ underneath ‘super 7’ as it wasn’t as important as the title but fitted well with it since it’s describing what the festival is. With the information of the where/when the festival is, I had that placed opposite the other text as it’s just as important but I felt it was separate to it. Finally, the company name designboom, I sat that at the top of everything but because of the ‘super 7’ on a black background, designboom doesn’t stand out too much with it in black writing.

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Back page

The back page was really simple to make, I stuck with what I originally had – logo’s at the top, info at the bottom – but had a black and white split to keep with the theme of the booklet.Screen Shot 2016-12-05 at 21.28.43.png

To see all pages click here: designboom


At this point, I felt like I’d pushed the design as much as I could – without feedback from others – printing it out to see what it looked like on paper. Unfortunately, my printer decided to run out of blank ink towards the end of printing so for a couple of the pages it wasn’t printed probably but it’s still slightly eligible and most the pages printed fine which is good.

I wanted to bind the book together too just to see what the final piece would look like. It was simple to bind together with just a needle a thread. I did think about for the final piece, to bind together with a hard cover – like we were taught in the book binding workshop – but since it’s supposed to be a temporary piece of ephemera, there would be no point spending time creating a hard cover.

I liked it printed on the white paper but I will print it on coloured paper too – as it says in the brief. Designboom’s colour on their website is yellow so I will stick to that theme and print on yellow paper.