Development of logo

From the client feedback, I re-worked on my logo making it more legible and creating a visual identity that would easily go across many different parts of the business. I refined the shapes so that they more identifiable and are clearly separate to each other. One thing the client said about another member’s work in the group is that she liked her hand drawn type and would like to see this across all work so I re-wrote the name of the brand in thick black handwriting. I had initial problems with how to write the word and found that because it was overlaying shapes in the logo, the writing needed to be thick enough so it stood out but also didn’t seem too overpowering. As well as this, I needed to change the name I had chose as the client did not like the word ‘space’. I tried to think of other words however I like the acronym ‘REAL’ as I liked that it stood for all the different parts within the brand so I kept with this but changed ‘space’ to ‘collective’. Along with the slight change of name, I made up the slogan, ’empowering welsh communities’; combining this with the name, I felt that it represented the brand and what they provide as a service.

Screenshot (48)

Tutorial: One thing that was mentioned was that the text is very heavy and the acronym as a whole was quite a lot to say in one go. A suggestion was to re-write the type so that the letters aren’t as thick and to also change the wording slightly so that is not as formal, for example: ‘Regenerate, Explore, Act and Learn’. I much prefer this way of spelling out the word REAL as it still means the same it’s just more friendly and inviting.



Final print – Evaluation

Above are images of the final print. Really happy with the final print, the colours have come out really well and so have the images; they’re good quality and contrast well with the illustrative text. The size of it is B3 which I was worried was too big but the having it that big works well because you can see more detail in the illustrative type. Unfortunately, on the first spread there is blue ink at the bottom which was a fault from the printer but other than that everything came out really well. I’ve made so many changes to this piece of work from when I started a couple months ago so I think even if I was given more time on this piece of work, I would not change anything because I’ve taken on everything piece of feedback I’ve been given and exhausted all of my ideas so I can’t think of anything I would do differently. I’m proud of the outcome I’ve produce because it’s been a long road of developing and changing all of what I’ve come up with and is such a huge improvement from where I originally started. I’ve learned a huge amount about type setting and how to lay out an article which has been a lot bigger challenge that I had originally given credit for. Type setting is definitely something I need to continuing improving on and a way I can do this is to continue to look at articles and learn from what practicing designers are creating. I’ve also learned what my strengths are too: I really like photography and it’s something I will definitely continue to try and use within my future projects; as well as illustrative type, I’m going to keep developing it and spend more of my time creating illustrative [typography] pieces of work.

Formative feedback – 29/05

Feedback sheet:

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Things improved:

  • Grid systems:
    • I hadn’t stuck to the grid systems so I changed all pages by to 3 columns so each page was using the same grid system
    • I increased the margins around the page so that the text was more centred and made the gutters bigger so that there was more space between the paragraphs
  • Body copy / leading:
    • increased the point size to 9 / 11 allowing more space which made it easier to read
    • changing the columns to 3 and increasing the margins so that the text wasn’t as close together
  • Pace is repetitive
    • add more colour: adding more colour was difficult because I didn’t want their to be too much orange because then it would be hard to read and don’t want anything to be too distracting on the page; I added as much colour as I could but tried to do it more subtly so it wouldn’t overpower the page too much
    • to make the pace less repetitive, I kept the text in the white boxes as I’d done before to keep a visual theme throughout but added more orange in different ways to make each page slightly different
  • CMYK / placed images
    • converted the images into CMYK on photoshop
    • placed the images onto InDesign rather that pasted – this significantly changed the quality of the photo which I had not notice before

Ephemera Improvements

Original ephemera:

Within the formative feedback received last year, I was told various aspects of my ephemera to improve on. This included: could the black panels be extended further to help with hierarchy?; make use of the images to give better variation; it’s very text heavy; improve the paragraphs and there are a lot of big blocks of text. To begin with, I started to improve the paragraphs as best as I could. This was hard because there is a lot of writing for each designer. What I wanted to focus on was improving the pace of each page by using the images and black panels. I tried to fill more of the page with the image, enlarging it up to the edge of the page so that it broke the page up, especially with the pages that had large chunks of text, I found that it gave a break from all the text. Parts that were text heavy, I tried to break up with text or paragraph break but I found this difficult because of the amount of text some of the designers have. My font size is 8.5 already and I didn’t want to decrease it even more in worry it would be difficult to read. I was really pleased with my original piece of work so tried to improve as best as I could without loosing too much of the original piece I’d created. The elements I have change I feel have improved it a lot because that the pace of each page flows more and I increasing the size of the images has definitely made it look less text heavy. The one thing I found with the previous piece of work is that it each page felt slightly repetitive so I kept that in mind when improving it; some of the pages still look similar but they definitely look more individual – though still following the same visual attributes to link as one piece of work.

Final ephemera:
(I was not able to print in the yellow paper I had done originally so instead I used yellow backgrounds on InDesign)

PDF: designboom-improvements

Palatino Poster – Improvement

Previous type specimen:

Screen Shot 2017-05-26 at 14.50.46.png

Using the feedback I received in the presentation and formative assessment, I recreated the palatino type specimen. One of the main pieces of feedback was to be more playful, so first of I looked at my previous experiments and worked from that. Having seen what other people had created for the brief, it was good to use this as some inspiration.

Below is my process of creating the posters:

I tried to be more playful with the composition of the word ‘Palatino’. One part of the feedback was that I hadn’t included all the characters or glyphs so I made these things were included. Also, the logo I had originally chosen to use was too dark and big and it took over the hierarchy from the other parts of the poster. I chose to use a different logo that had used Palatino and made sure it was small and different overpower the rest of the poster. I wanted the piece to be in the centre of the page which created a lot of blank space so to make the work more interesting, I used different gradients of black to white to act as a colouring to the piece. From the projects we have completed since the word project, I have learned a lot about type setting and composition which has allowed me to create a better type specimen for this project.

Final type specimen:


Screen Shot 2017-05-26 at 15.03.42.png

Final submission before print

Friday 19th May

Submission of article: transgendersurgery


From the point that I started this project, I have come a long way with how it looks now. I always stuck with the same principles – needs to be gender neutral, fun, positive, playful – but the way I’ve approached it has changed massively. I’d done a lot of research prior to designing my article which helped shaped what I wanted to do. Most of the articles I’d looked at used a lot of experimental typography along with photography so to begin with that was the point I wanted to focus my ideas on. At first, I wanted to focus on colours and print and to be playful in that way so I spent some time in the print studio and then edited my prints with colour to be added onto the article. However, the look of my article then took a completely different turn after I’d taken photos and realised I liked how they looked just as stand alone images with text overlaying. I’d seen other articles where the images had took centre stage and the text worked around it which I really liked so I turned my focus to creating that look. I then hit a wall because I was trying so many things that I was loosing track on what I liked and didn’t like so I turned back to my research, evaluated what I was doing and then came up with the idea of using illustrative type. It was at this point that I was happy with the outcomes I was producing and continued to use feedback to help develop my work further. What I’ve come up with now as my final piece, is a combination of illustrative typography, photography – all images taken by myself – and the text of the article that I’ve worked really hard to fit and work with the rest of the imagery. There were a couple of aspects within the article I was having problems with. The first being that I had had a lot of problems with. I was struggling with balancing the hierarchy between the imagery, typography and article text because the imagery and typography always stood out far more than the body text, which became difficult and uninteresting to read. It was a constant struggle to try and balance this out but I continued to persevere and use feedback to come up with an outcome I was happy with. The second aspect within my article was once I’d decided to use illustrative typography and black and white imagery, on the second double paged spread, I was struggling to find a place on the page the quote could be read properly. After trying various different combinations and even changing the colour of the image, I scrapped the original illustration and re-drew the quote, which instantly worked better on the page. In hindsight, I should have done that in the first place because it would have saved myself a lot of time but I’m glad I came to that conclusion eventually.

Printing the article

While I am waiting to print my work, I began thinking about how it would print and have found that there could be a problem when it does print. Since my article is quite big and will need to be printed on A1. I will print it as 3 double paged spreads – pages 1&6 on the first spread, pages 2&3 on the second and pages 4&5 on the third – and then stick them back to back together. I would prefer it if they were printed double sided but it is not possible to do this.

Formative feedback – 10/05

After presenting my work to the group, I was given a few things to improve on. More work needs to be done on the body text, particular on page 4 because the quote sites awkwardly against the text and would look better in the middle of the article. One of the ways I can help correct the text is by increasing the column size. On pages 2 and 3, the orange illustrative quote is still lost on the image so I need to try other ways to make it read well on the page; suggested ways I could do this were to try placing some of the words going along the arm of the person in the photo. If that didn’t work, I could try making the image orange and having the text overlay in black or white. Another suggestion was for pages 4 and 5, to try and see what it would look like if I were to have an image and blank background next to each with the quote on one part and the article text on the other. For example, I could have the photo of the feet on one half with the body text placed on this image and then on the other half it would be a white page with the illustrative quote placed on top in orange.


I tried all of what was suggested to me within the feedback but I found that none of it was working. The first I did was look at the illustrative quotes on each spread. I took the ‘Genderbread person’ quote and placed it on a white background, moved the photos and adjusted the body text to be in alignment with it all. It did work in a way but I didn’t like how separate the white background made the page look. It change the pace of it a lot and I preferred it with the photograph as the whole background because it felt like it was all one piece rather than the photo being separate to the illustrative typography. However, I did like the way the quote was placed on the right hand image; I like the effect of having the smaller white box on top of the image, I just don’t think it looks right having it for the quote because it would look odd placing the body text next to it – but this could be an idea for how I present my body text.

Body text

I was told to use more columns to help refine my text on the page so I increased the columns from 3 to 8. I wanted there to be plenty of space around the text so by having more columns means that I could position them more central and have more blocks of text in a row if I wanted to. In the previous experiment, I had put the quote inside a white box which was placed on top of the image; I really liked how this looked because I felt like even though it was placed in a box so it’s separate from the image, you can still see the image around the article so it felt like all one piece of work. One of the things I found I was struggling with when creating the article was hierarchy between the image, body text and illustrative typography. Using a white box to place my text in, I think will help balance out the hierarchy so you see the text is just as important as the illustrative type and image. So far, I think that it has done just that and I like that there’s a certain part of the article specifically for the story and I think it’s an aesthetic I could easily use throughout the piece of work.

I began changing the composition of the ‘I’ve finally reached…’ but no matter where I put it there was always one point on the page where you couldn’t see the orange writing properly. Instead of having the black and white image, I tried putting an orange filter to it on Photoshop so that I could overlay with white text which might help it read better. Having tried the orange filter before on a previous experiment I wasn’t hopeful that this was going to work and it didn’t. I don’t like the look of it I find that it makes it look far too bright and is quite distracting when on a page.

Since that the other illustrative quotes I had drawn were working on the article, I came to the conclusion that I should just redraw the quote because it’s clearly not working. I think the problem with the one I’ve got is that there’s too many different kinds of writing which are all really different from each other and some of the writing is also very thin, so it’s a struggle to try and sit all the words on the page so that they align properly and can all be seen. When drawing it out again, I had these things in mind and drew the words as thick letters so they would read well off the page. I was also mindful of the composition too because I knew how I wanted it to sit on the page.

Once I’d placed it onto the article, I could already see a huge difference with what I had previously. It’s a lot more easily read and sits nicer on the page because it flows more.

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My next point now is that I will continue to work on the body text, placing them inside the white boxes and continue to refine the rag.