3rd Year Degree Show

Exhibition – Friday 26th May

I really enjoyed looking round the 3rd years exhibition. There was some really incredible pieces of work there and seems crazy to think that’ll be us in 2 years time. My favourite pieces of work were the magazines created; there was a huge amount of content in them and were really interesting to look through.

Three favourite pieces of work:

1) Zuzanna El Tanbouli: Silky Way


I loved Zuzanna’s magazine. There was so much context inside and everything about it worked so well. The work alone was beautiful but the presentation added to it; you can tell that she really thought about how she was going to present her work. The colour palette is soft against the bright and colourful imagery but the contrast compliments each other. I love the uniqueness of her work because I’ve never come across a tour guide quite like it. Everything is so thought out; from the page to page guide on Tokyo to the branding of the magazine itself – definitely know who to go to if I’m planning a trip to Japan.

2) Jessica Zschorn: Exposing Deviance


This piece of work is really fun, colourful and vibrant and was one of the pieces that really stood out in the room. It’s a unique take on the subject she’s chosen but I like that she’s over emphasised the actions, objects and emotions in each photo to create colourful and really positive imagery. She’s taken so many different colours and put them together in photography or pattern which compliment each other. It’s given me inspiration with the kind of colours to put together and that even colours so bright that you think wouldn’t work, can really compliment each other.

3) Dan Davies: What is a Real Connection?


I really like the interactiveness of this piece and how it engages the person looking at the piece. The poster in middle, on it’s own, I really like because of the different typography used and how that and the shape of the words sets the pace of how to read it. There were little cards on the side where you would ask the person next to you a question as well as notes to write and stick on the wall. I like that it was more than just communicating a message on the poster and booklet, you were able to interact with the piece which was really different to the other pieces of work in the room.


Magazine Layout Research

1. Transworld Surf Rebrand by Wedge and Lever Design Studio

source: http://www.wedgeandlever.com/work/transworld-surf-re-design/

The rebrand of the magazine is sophisticated and contemporary and uses minimal use of colour. The images are the most important part of the magazine as they take up most of the room on the page. The text surrounding it’s pages is in alignment with the image, using bold font and colour of text to overlay or position next to the photos. Since all writing is mostly used only 1 or 2 colours, hierarchy is done by using: larger sized words; a lined box around a title on the front cover; different colour and size of a word in a sentence and various different compositions of written text. There is an even amount of blank space surrounding the image and text on each page of the magazine and a different composition of colours/text follows throughout. I like the minimalist effect they have chosen to use throughout the magazine with the simplest approach of having words and small pieces of text dotted around the page. The image controls the look of the page and I like the you have to read the article around the page. The dotted of certain words in different directions I think work really well and is something I would like to try when designing my project because I think that it would be an interesting way to play around with composition and make the page interesting to read.

2. “NEXT”: Audiobooks for Spectral by Hochburg Design

source: http://www.hochburg.net/de/projekt/spectral.html

These audiobooks were designed by Hochburg Design for Spectral to advertise their furniture. They use a soft palate of colours with the background white and the text black only. This contemporary, newspaper look makes the article easy to read and I think it really suits the modern furniture it is advertising. They’ve used two typefaces, both a serif and sans serif type which is used throughout the page separating the title, subtitle and text. A bold sans serif typeface is used for all the titles on the page usually written in capitals, as is the subtitles which is usually written in serif typeface. There’s a clear path for eye on the page with the majority of the space taken up with images and the titles written in capitals and sometimes underlined; this shows a clear hierarchy of what to read first on the page. I like that they’ve only used a certain type of colour and kept it the same visual theme throughout; except the one page where there is an image that fills the background that has bold lettering and a small narrative, but I think this nice break from the rest of the article and is a potential idea for a double page spread in my work.

 3. YOHO!GIRL magazine

Source: Magazine bought when out in Beijing

This fashion magazine has varying styles of placement on the page and uses several different colours. Each double page spread always works alongside each other as there is a flow of colour and text. There is a clear border of where the text/images stop on each page and the body text is always small and placed around the images on the page. Several different kinds of typography is used and most sans serif. It’s interesting to see a magazine designed in another country to see how pacing and design of a different language works compared to writing in English. It’s quite similar to the fashion magazines we have here in the UK in terms of the pacing of the writing and imagery but it’s a lot more edgy and ‘out-there’. The images definitely have a hierarchy over text, even some of the titles are placed horizontally alongside the photo. I like that they use a lot of black and dark colours as it’s not often you see something like that. The photos, even if in dark colours, are really bright and vibrant. There’s a mixture of black and white and colour used throughout each page as well as a mixture of writing in English and Chinese. The bold, sans serif font in black used for the headlines really stand out to me and I like that they’re written in capitals because they really stand out of the page – this is a potential idea of writing the titles in my article.

4. Map Magazine, Issue 1 & 12-20: Design and art direction of the Scottish art magazine MAP

Source: http://mattwilley.co.uk/filter/Magazine/Map-Magazine-Issue-1-12-20

This magazine style has a lot more minimalist approached compared to the previous magazines I have looked at. Spacing is used a lot for the writing of titles making you read the words a certain way; it also paces the pages so you look at parts of the page before others. As well as the minimalist approach in pacing of titles and body text, there is also a minimal colour palette, with the colour only being used for some of the writing or images. I think that the way the words have been placed is really clever and it’s make you read them in certain order or at a certain pace. There isn’t much text used within in the page but white space is clearly very important in this approach. In terms of thinking about my editorial piece of work, I think this style of design would be too minimalist because of the amount of text within the article but I do like how they’ve positioned the letters of the titles which is an approach I could experiment with.

5. BAT BUTT #3: Deluxe edition, by Shaun Hill

Source: http://www.shaunhill.co.za/projects

This is more of a zine than I magazine article but I like the illustrative style and materials used. There’s a range of process’s and materials used to make this and I like how a story is told more through illustration than words. None of the pages are bonded together but something like these as a magazine article would make it really interesting to read if it was made with different materials. Though there isn’t any written narrative, there’s so much detail within the illustrations. There are some colour work but I much prefer the black and white illustrations. Using different materials is definitely something I want to try within my own work and I would like to try printing parts by hand though if I were to do this I would only do it for part of it and then scan it in so it can be transferred on to the main article digitally.

6. CHEAC MAC magazine

Source:  https://www.behance.net/gallery/46698431/CHEAC-MAC-magazine?tracking_source=curated_galleries_list

Hand Drawn Lettering


Continually updated post.

Recently I’ve gotten into practising hand drawn type. I really like the calligraphy style of writing and at the moment I’m trying to get better at it. I’ve been looking a lot online for inspiration and help on techniques. I follow a few Instagram pages and they pop up on my feed with lots of different styles and ways of drawing letters.

@loosestandards, Nick Bronx

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A hand letterer from NYC, he creates really incredible and interesting letterforms. He sometimes posts videos of his process to create what looks like really complicated letters. This is the level I want to be at because I love how the words become work of art in itself but can also be combined with imagery to create bigger pieces of work. I like being able to use my own type designs within my work and I want to learn to use more illustrative type like this guy does within his work.

Daviher Loredo

Found on Behance

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Loredo is a graphic designer and typographer. He creates incredible illustrative type, designed as a poster or combined on top of an image. I like how on one piece of his work, ‘Romanticism & Lettering’, he combined his calligraphy on top of imagery that makes the work have an element of old and new design. On this work he also shows a stop motion of his process which shows how much work goes into to creating letterforms which look so effortless.

Andy Rementer, ‘Nice’ poster for Printed Pages

He created this letterforms by painting them, using a flat-edged brush along with creating other symbols to go on the poster. It was a simple but effective approach creating bold letterforms. I like this way of painting a letter because you get a flat, crisp effect as you would if you were to draw out a letter on illustrator. If I try to create letters like this they tend to be uneven I have to use Illustrator to enhance them so perfecting painting letters like these is something I want to aspire to do.

10 Days in another part of the world.

Study trip to Beijing, China

Saturday 18th – Tuesday 28th March

BIFT University

A whirlwind of 10 days, experiencing another world; which China really is. A culture so different from what we’re used to, so many things we experienced were so far from our western life. With our BIFT student buddies beside us, we took on what Beijing had to offer and fell in love with it – excluding the toilets of course. We saw so much in a matter of days, including the Forbidden City and the Great Wall of China as well as experiencing student life at BIFT university. Beijing was such a busy and vibrant city, with the architecture heavily influenced from communism and only snippets of traditional Chinese buildings. It’s a rich city and there was little sign of poverty – which I’m sure would change if we went further out of the city.
We experienced the teaching style at the university which I learned to be strict and that ‘happy accidents’ most certainly do not exist, after having my work taking of me a couple of times and being told it was wrong. I did become more thankful for the kind of teaching we have, the fact that we don’t have to strive to be perfectionists and we can be really playful with our work. BIFT campus is an incredible space; a fashion show was taking place it it’s own assigned room and huge exhibition spaces on the ground floor. And the students certainly knew how to dress, can’t imagine it’s ever a jeans and baggy jumper day for them. The canteen reminded me of the ones you see on American films yet the food was far from it – the best ‘school dinner’ meal you could have ever tasted. The food really was amazing out there. Eating at a different restaurant every night we really experienced what they eat in China. It’s such a social occasion, with all the food placed as a buffet in the centre of the table – rolled back to the hotel most nights. The week we were with BIFT university we had the most amazing people take care of us – Robin, Edward, Dave, Dylan and Chris – and they showed us their view of Beijing. They all had hearts of gold, really looked out for us and showed so much commitment to what they do. They respect their education and teachers so much that it really puts a lot of Brit students to shame. They all have curfews in their dorms: they’re not allowed to shower after 9pm and even when they do shower it has to be public (no curtain) and they have a curfew of 11pm every night so if they’re not back by then they are locked out of their room. This was a complete shock to us, to think these guys were 19/20/21 and were stuck to a curfew by their university. While we were there though that didn’t stop them from taking us out and making sure we were having fun, which included a couple nights at Karaoke – and they knew how to party.

Hebei Academy of Fine Arts

Whilst being in China we travelled to Shijiazhuang, Hebei where we visited Hebei Academy of Fine Arts – quite possibly the most bizarre university I’ve ever seen. It was like a cross with Chinese traditional buildings and Hogwarts – however on their website they stress that it was not built to look like Chinese Hogwarts, instead “the castle serves as an animation studio for students and is called “Cinderella’s Castle” and is designed in the Gothic style and modelled on castles of medieval Europe”. We met the Dean of the school as well as the owner who showed us the university and the plans and building work of what it were to become. Turns out we were the first group of international students to visit the university which explains why they were so excited about us being there. It was a beautiful campus, the architecture was so picturesque. We stayed in a hotel which was on campus which I thought was amazing, such a nice hotel too.
The university really was bizarre though because the ‘Hogwarts’ part was so modern, very grand and beautiful, yet they showed us classrooms which were literally falling apart. Wires all over the floor, broken floor boards, just generally dirty and could do with a bit of TLC. I found it very odd that so much money was being put into this new build, yet there was a building that was still being used, that could do with a revamp. Despite all this, we did get a taste of true chinese culture which I loved. We got to wear Chinese gowns, which we wore for the ceremony of Cardiff Met signing an agreement with the Hebei Academy of Fine Arts. We were taught Chinese calligraphy which I was really excited to do because who doesn’t want to learn how to write in Chinese? We also did a workshop with the Hebei students that Olwen ran; basically a game of pictionary, which was an experience to say the least because the students could speak as much English as I could Chinese. Though we were only at the university for 2 nights, it was a beautiful campus to experience and so so different to anything we have in the UK.

Overall, I had the time of my life on this trip and learned so much. Being alongside the amazing BIFT students during the week was such an eye opener to see their life and what their university was like, as well as get to know them and become a great group of friends. Coming back, I have so much more drive and motivation for my work now. To see what these students that are the same age as me are achieving, really makes me want to push my work further and always try to make it as good as it can be. I’m so incredibly thankful that I got to take this opportunity and I will certainly be going back China again soon.

I took videos on GoPro throughout – video of trip to be uploaded.

After Effects Workshop

Kinetic Type

With the way our project is going at the moment I can see us using After Effects for the animation of type. We were shown how to move text across the page and it seems simple enough to display information as an animation.

After the workshop, as a group we began discussing ideas of how we could do how our animation. Since the basis of our project is to educate people on information, makes sense to have our animation with mostly typography. We found a video online that visualised what we would want to create (below, created by the RCA Factory). So using information to create info graphics then animate those info graphics so information is interesting to read.


  • learned how to animate a scene
  • for this particular project, the kinetic type workshop was more suited to where our ideas are going with animating the information

Design ideas

Over the weekend I began designing ideas to put a storyboard together for the animation. My mum used to be a nurse for the NHS and has friends who are still working as one, I also have a friend who is training to be a nurse. I spoke to them about the idea and they couldn’t stress enough how much of a big deal it is with people overusing A&E and the fact that a lot of people aren’t aware that there are other services you can use instead of A&E depending on your issue. I decided that educating people on services to use other than A&E would be a good idea for the animation. I started designing with the research I had.

I’ve watched videos online of speeches where as they’d spoke, someone would visualise what was being said through animation. We’re giving out information that is important and needs to remembered. The video needs to be eye-catching and interesting enough, so that once someone watches it they don’t just forget about what has been said. The brain is more likely to remember information if it is in colour, written in capitals and involves imagery so I feel these are things we need to bare in mind when designing. Below is an example of where a speech is given about ADHD and someone had drew it out to show what was being said. I first watched this video 2 years ago and even now I still remember what it was about. How the video has been made seems like a really easy concept. It’s a talk about a really serious and important subject and by having the animation play as the man is talking, it’s places the information is friendly and clear way making it easy to understand and remember.

Our target audience for our work is pretty much everyone that uses the services: from young children still in school to pensioners. The information needs to be displayed clearly, not in anyway misleading and should not use vocabulary that people may not understand. I pictured the animation to be very typographically based and to have a narration that would work along with the animation. I started designing, focusing on the NHS helpline. A lot of people aren’t aware that it’s available to use, you can discuss your symptoms over the phone and they can advise which service is best to use. I had the idea of using arrows and signs to show different directions of services to use. I wanted to use different type to show different hierarchy of information and also to represent different parts, e.g. 111 and the services provided. I like illustrative type like shown on infographics and posters because I like how it makes the information more interesting to read.





To create the storyboard, I thought of things that might be said in the narrative, something like: ‘the pressure is pilling up on the NHS which is causing a lack of beds and increased waiting times. There are not enough staff to meet the volume of people needing treatment.’ It could then go onto talk about the what the A&E is actually for and that there are other services available to use, leading onto how the NHS helpline is available to talk through symptoms and discuss the best option for treatment. We could include what each service is for what but that might be a bit too much content for the animation. All the information about each service is all available on the NHS website so it is important we include that on the animation, perhaps at the end.

NHS/A&E research


Above are information about the different injury/illness units available within the NHS and statistics about the pressures faced of A&E. Below are links of where I got the information from. The link to the NHS website provides clear and useful information of the services available and what service you should use when. If we go in the angle of educating people of when to use A&E, though it’s only one source, we should use the NHS website because it is the most reliable source for information.


– Information on ambulance response times.

– How brexit will effect the health service – e.g. how staffing will be effected.

– Closures of A&E departments across England

– Useful information on what services you should use etc and ambulance response times.