Interim Presentations / Group Crit

Interim Presentations – 17/10

Presented: cockneypresentation

I presented all my ideas and where I’d got to at this stage of the project (presentation above). I had a good response from my work with the general comment being that they much preferred the change of typeface and the whole idea of my exhibition. It was great to hear that people liked my ideas and how I tried to be use my knowledge of the language to create the name. One person did pick up the similarities to one of designs to the brand ‘EE’ which I definitely see now and I won’t be using those colours at all. From this I took that I need to just keep developing the brand, keep with the typeface but work more on the colours I am using as well as be more contextual with where my research came from when it comes to next presenting my work.

Group Crit – 19/10

Group: Jenny / Elliot

What I showed hadn’t developed from what I’d shown on the 17th but neither Jenny or Elliot had seen my work so it was good to get a fresh set of eyes on it for further feedback. The response was the same as the presentation, they liked the work and my concept and thought it was a good decision to move away from the bifurcated type. They gave me a couple of things to work on: so the colours, definitely to change as the teal colour is quite commonly used and to have more vibrant colours so that they stand out on the street more. Another point is, with the twitter/instagram username, to try using a different typeface – that works alongside mine – so that it’s more legible and differentiates from the slang and name; I will definitely try this as I think it’s a good point but I do like how it’s all in one type so it’s together as a brand rather than separate.

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Developing Cockney Typeface

Handwriting

Since cockney is such a predominately spoken language and was created on the streets of East End, it makes a lot more sense using a simple handwritten font – rather than a complicated bifurcated font – as it better reflects the personality of the cockney slang.

I first began just by scanning in my handwriting of the alphabet then used this to do different designs.

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Following the same system from my bifurcated type designs, I created the same logo but with these letters instead. Already with this type, the logo was looking so much better and it felt a lot more fun on the page. In an earlier blog post (see quote from it below) I had spoken about how I wanted the exhibition to be conceptual and to create stickers to put around London. The idea being: you see the logo wander what it is about, then since everyone always has there phones on them, you look up the social media sight and find that it’s referring to an exhibition anyone can go see.

“This lead to thinking about potential ephemera ideas; I could create stickers which could have a cockney slang written onto it with the logo in the corner as well as social media sites. So you would see the sticker, wonder what it was about then the idea being you then search for it online which would encourage you to go see the exhibition.”

In the first image, the bottom right hand corner, I did just a simple logo design with the social media sights underneath it. I drew the ‘Twitter’ and ‘Instagram’ logo out roughly to fit with the type to go alongside the username. It was this logo design that I really liked and saw it could develop further.

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Using this particular logo, I tried different combinations of colours, trying to show of the nature of the language being a bit different and fun. I really liked the colour teal; I tried a lot of bright colours but it was the blues that I was falling back on. Though it really works with the logo, I’m not sure if it’s quite the colour I need for the direction I am heading in – showing of the personality of the cockney language. I definitely need to explore more into presenting my brand the way I want people to see it – I think I’ve got the typeface right, it’s just the colours I need to work on more.

Another one of my ideas was to create stickers with cockney slang written on them so it could refer to the exhibition. Researching different slang words online, I chose a couple which were a bit odd and would definitely make you look twice if you saw it written in the street: “tom tit” – shit and “rub-a-dub” – pub.

I stuck with the same colours for now because I did like the blue but I will develop them further as the project goes on. My favourite composition is the first one with the white writing but since these were stickers to be put on streets, I worried that the white writing with be lost and the teal colour isn’t bright enough to make it stand out; so I tried the grey and yellow which I liked but felt it had similarities with brands I’d seen before.

Just to visualise what the sticker would be like in the streets, I photoshopped it on a pedestrian bottom; an everyday place you’d walk and then to have something like this stuck there, it’s a bit different and hopefully would make people look at it twice.

The white writing would definitely get lost among other colours in the streets so I think I need to experiment with using a colour as the writing or brighter background colour.

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Touch to Type Workshop

In today’s workshop, we were taught how to create sound by touching different objects. This was a really interesting skill to learn – turning conducting objects into objects of sound. Using different equipment and metal objects (scissors/sharpener/foil) we connected them to a TouchPad and through recorded sound, we made it so that each time you touched an object you were presented with a different sound. When you pressed the scissors, there was sound of scissors; sharpener: sound of sharpening a pencil and foil: sound of scrunching foil.

Overall, I found the workshop interesting and I like that there’s further possibilities with using electric paint to conduct sound for work to be more interactive. I enjoyed the workshop and I’m sure it’s a skill that could come in handy within future projects.

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CANT: Cockney Typeface / Logo

Bifurcated Type Designs

After deciding to call my project ‘CANT’, I began experimenting with some logo designs. I like the bifurcated type because it is traditional so links to when the language first originated but I like that it’s quite modern in the sense that it’s got a lot of personality. I want to use this as the logo but as I was sketching out ideas I thought about just creating my own typeface so I could use this for the logo and throughout the whole brand.

Initial sketches and ideas:

After researching into different bifurcated fonts, I started sketching out different designs for my logo. My idea was to just have the word ‘CANT’ as the logo; because it is an unusual word itself, links to why the cockney slang was created in the first place and that it’s all to do with words, I feel that I don’t need to have an image as a my logo as I think this would be very fitting to represent a language.

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Logo designs:

I developed my initial designs by changing the compositions and experimenting with outlines and 3D type. My favourite one was the type with the outlines, saying etymology of type. I liked this typeface so at this point I decided to focus on creating my own typeface so that I could use it as one identity throughout all of my work.

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I developed the type by drawing the letters by hand but using the letters to create more letters so they all followed the same system (see below).

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Digitised typeface:

After scanning and tracing the letters, I had a completed typeface. It’s not perfect and still needs work since a lot of the lines aren’t all the same width but it’s good for now to have something digitally to work with and create different designs.

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Logo ideas:

I tried to experiment with various different compositions rather than just the word ‘CANT’ written in a straight line as well as trying a combination of colours. My initial idea of using browns for the logo – to link with how the language was created on the streets – didn’t work, it made the logo too dull so instead I tried brighter colours where blue seemed to work the best. When I started to put my initial ideas together, none of it was looking as good as I had imagined and it was difficult to try and piece things together. I began to try using black and white images of market stalls as the background to give the logo a bit of context, which I thought looked good because the colours worked well together but not right for this particular brand. I’d imagine a logo full of colour and personality to reflect cockney as a language but none of this was happening at all.

Below is a collection of the logo designs I thought were the best ones I had created. I think that they look good but are far too boring and sophisticated to be representing the cockney language. At this point, I scrapped everything I had created so far and just went with something simple like using my handwriting (see bottom right of image). Something as simple as just writing out the word ‘CANT’ has far more personality and reflects the brand a lot better than this bifurcated font I was designing.

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Whats next:

  • use handwriting for logo designs
  • more colour

Etymology tutorial and ideas

During the tutorial I spoke about my idea, which lead to the discussion as to whether cockney had a type – if it doesn’t, what would it be? – and then how could I show how cockney is spoken. I said my idea about focussing on typography, showing how the words are spoken through typography; so how could I connect type and audio? I think this would be something really exciting to explore because I could create some interesting typographic forms. After researching how I could do this, I looked at phonetics which is how young children learn how to speak. It’s a really basic form of the english language but this could be a simple way to connect type and audio, showing how cockney slang is spoken without having to have an audio overplaying.

I spent a lot of time researching into Cockney slang, particularly into it’s origin. Because of the slang originating from the streets of East-End, my main idea was to have the exhibition on the streets of London. I follow a few artists on Instagram that create their works on streets and it becomes an exhibition for passersby to enjoy, so the idea of projecting the exhibition for commuters to enjoy rather than having it stuck inside one building seems appropriate since the language was developed on the streets in markets etc. Upon further research I found that it was seen that you were only a true Cockney if you were born within ear shot of the bells of the St Mary-le-Bow church; known as “bow-bell cockney”. This led me to the idea of an experiential exhibition; so have it that all art work will physically be on the street (Cheapside) where the church is. Further exploration of this idea led me to really think how I want it to be an experiential exhibition and still stick to the original concept of the etymology of Cockney. I thought, how about make the exhibition experiential by making it as conceptual as possible; for a start the exhibition will be on Cheapside but that could be something for the viewer to make the connection themselves rather than write out that it is the area where a ‘true cockney’ would have lived. I’ve named the exhibition ‘cant’ because I read in my research that there is speculation as to whether the language was developed to confuse non-locals which is what the word ‘cant’ refers too. It also adds to my idea of creating the exhibition as conceptual because the idea could be that you won’t know that the word ‘cant’ is referring to the exhibition until you look further into it. This lead to thinking about potential ephemera ideas; I could create stickers which could have a cockney slang written onto it with the logo in the corner as well as social media sites. So you would see the sticker, wonder what it was about then the idea being you then search for it online which would encourage you to go see the exhibition. Earlier in the blog post, I spoke about using phonetics to show how cockney slang is spoken; I think this could be a good idea to write on some of the ephemera but I need to make sure it’s not drifting too far away from the etymology of cockney (rather than it just being an education of the actual spoken slang).

I’ve started to think about if cockney had a type what would it be; because it’s such a predominantly spoken language, I can’t imagine it’s a language people would write down – unless over text. I did search ‘cockney typeface’ online and the ones that came up were called ‘cockney’ and are – from what I can gather – not widely used. They were mostly bifurcated or serif, either italic or decorative but not particularly what I would imagine as a cockney font. For the logo, I want it to be the word ‘cant’ so I thought about creating my own typeface for the design. I like the idea of using bifurcated serif because it creates a lot of personality for the type – which is very suited for cockney – and it’s a more traditional style which will link to the origin of cockney being from the streets of London. I imagine it as a hand rendered logo with industrial/rustic colours – again linking to it being originated from working class Londoners – which are colours that would be very adaptable to follow throughout the brand.

I want to use images of Cheapside to virtualise the exhibition, if I can find any online.  I’d like to go down to the place to take images myself and to see if there’s anything that could inspire me further in this project but I don’t think that would be possible with timescale.

Ideas for submission:

  • animation: simulation of the exhibition / type moving across buildings
  • tote bags: with logo and social media on
  • flyers: etymology of the word cockney/logo/exhibition reference
  • animation of logo; on billboards / tube stations
  • app to show what the words mean – too educational?
  • phonetics of slang

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On Display – New Project

We were launched a new project: On Display. The idea of this project is to create a brand from any one of the themes, for an exhibition. Once creating an identity, we then have to show it work across a moving identity, digital and printed ephemera, signage for the exhibition and promotional installation.

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After understanding the brief, I started to look at each theme to think of potential ideas so I could decide which one I wanted to do. I had a lot of ideas for the theme psychogeography so I looked at that theme into more detail. I really liked the sound of the using etymology as a theme though so I think that I could create something really interesting from any language. After creating several ideas for both psychogeography and etymology, I decided to go with etymology because I want to be really experimental with type in this project and with etymology being all about words, I think this could be the perfect project to try out different ideas with.

Chosen theme: Etymology