Final print – Evaluation

Above are images of the final print. Really happy with the final print, the colours have come out really well and so have the images; they’re good quality and contrast well with the illustrative text. The size of it is B3 which I was worried was too big but the having it that big works well because you can see more detail in the illustrative type. Unfortunately, on the first spread there is blue ink at the bottom which was a fault from the printer but other than that everything came out really well. I’ve made so many changes to this piece of work from when I started a couple months ago so I think even if I was given more time on this piece of work, I would not change anything because I’ve taken on everything piece of feedback I’ve been given and exhausted all of my ideas so I can’t think of anything I would do differently. I’m proud of the outcome I’ve produce because it’s been a long road of developing and changing all of what I’ve come up with and is such a huge improvement from where I originally started. I’ve learned a huge amount about type setting and how to lay out an article which has been a lot bigger challenge that I had originally given credit for. Type setting is definitely something I need to continuing improving on and a way I can do this is to continue to look at articles and learn from what practicing designers are creating. I’ve also learned what my strengths are too: I really like photography and it’s something I will definitely continue to try and use within my future projects; as well as illustrative type, I’m going to keep developing it and spend more of my time creating illustrative [typography] pieces of work.

Formative feedback – 29/05

Feedback sheet:

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Things improved:

  • Grid systems:
    • I hadn’t stuck to the grid systems so I changed all pages by to 3 columns so each page was using the same grid system
    • I increased the margins around the page so that the text was more centred and made the gutters bigger so that there was more space between the paragraphs
  • Body copy / leading:
    • increased the point size to 9 / 11 allowing more space which made it easier to read
    • changing the columns to 3 and increasing the margins so that the text wasn’t as close together
  • Pace is repetitive
    • add more colour: adding more colour was difficult because I didn’t want their to be too much orange because then it would be hard to read and don’t want anything to be too distracting on the page; I added as much colour as I could but tried to do it more subtly so it wouldn’t overpower the page too much
    • to make the pace less repetitive, I kept the text in the white boxes as I’d done before to keep a visual theme throughout but added more orange in different ways to make each page slightly different
  • CMYK / placed images
    • converted the images into CMYK on photoshop
    • placed the images onto InDesign rather that pasted – this significantly changed the quality of the photo which I had not notice before

3rd Year Degree Show

Exhibition – Friday 26th May

I really enjoyed looking round the 3rd years exhibition. There was some really incredible pieces of work there and seems crazy to think that’ll be us in 2 years time. My favourite pieces of work were the magazines created; there was a huge amount of content in them and were really interesting to look through.

Three favourite pieces of work:

1) Zuzanna El Tanbouli: Silky Way

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I loved Zuzanna’s magazine. There was so much context inside and everything about it worked so well. The work alone was beautiful but the presentation added to it; you can tell that she really thought about how she was going to present her work. The colour palette is soft against the bright and colourful imagery but the contrast compliments each other. I love the uniqueness of her work because I’ve never come across a tour guide quite like it. Everything is so thought out; from the page to page guide on Tokyo to the branding of the magazine itself – definitely know who to go to if I’m planning a trip to Japan.

2) Jessica Zschorn: Exposing Deviance

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This piece of work is really fun, colourful and vibrant and was one of the pieces that really stood out in the room. It’s a unique take on the subject she’s chosen but I like that she’s over emphasised the actions, objects and emotions in each photo to create colourful and really positive imagery. She’s taken so many different colours and put them together in photography or pattern which compliment each other. It’s given me inspiration with the kind of colours to put together and that even colours so bright that you think wouldn’t work, can really compliment each other.

3) Dan Davies: What is a Real Connection?

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I really like the interactiveness of this piece and how it engages the person looking at the piece. The poster in middle, on it’s own, I really like because of the different typography used and how that and the shape of the words sets the pace of how to read it. There were little cards on the side where you would ask the person next to you a question as well as notes to write and stick on the wall. I like that it was more than just communicating a message on the poster and booklet, you were able to interact with the piece which was really different to the other pieces of work in the room.

Ephemera Improvements

Original ephemera: https://ellenreiddesign.wordpress.com/2016/12/06/final-version/

Within the formative feedback received last year, I was told various aspects of my ephemera to improve on. This included: could the black panels be extended further to help with hierarchy?; make use of the images to give better variation; it’s very text heavy; improve the paragraphs and there are a lot of big blocks of text. To begin with, I started to improve the paragraphs as best as I could. This was hard because there is a lot of writing for each designer. What I wanted to focus on was improving the pace of each page by using the images and black panels. I tried to fill more of the page with the image, enlarging it up to the edge of the page so that it broke the page up, especially with the pages that had large chunks of text, I found that it gave a break from all the text. Parts that were text heavy, I tried to break up with text or paragraph break but I found this difficult because of the amount of text some of the designers have. My font size is 8.5 already and I didn’t want to decrease it even more in worry it would be difficult to read. I was really pleased with my original piece of work so tried to improve as best as I could without loosing too much of the original piece I’d created. The elements I have change I feel have improved it a lot because that the pace of each page flows more and I increasing the size of the images has definitely made it look less text heavy. The one thing I found with the previous piece of work is that it each page felt slightly repetitive so I kept that in mind when improving it; some of the pages still look similar but they definitely look more individual – though still following the same visual attributes to link as one piece of work.

Final ephemera:
(I was not able to print in the yellow paper I had done originally so instead I used yellow backgrounds on InDesign)

PDF: designboom-improvements

Palatino Poster – Improvement

Previous type specimen:
https://ellenreiddesign.wordpress.com/2016/10/21/final-type-specimen-poster/

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Using the feedback I received in the presentation and formative assessment, I recreated the palatino type specimen. One of the main pieces of feedback was to be more playful, so first of I looked at my previous experiments and worked from that. Having seen what other people had created for the brief, it was good to use this as some inspiration.

Below is my process of creating the posters:

I tried to be more playful with the composition of the word ‘Palatino’. One part of the feedback was that I hadn’t included all the characters or glyphs so I made these things were included. Also, the logo I had originally chosen to use was too dark and big and it took over the hierarchy from the other parts of the poster. I chose to use a different logo that had used Palatino and made sure it was small and different overpower the rest of the poster. I wanted the piece to be in the centre of the page which created a lot of blank space so to make the work more interesting, I used different gradients of black to white to act as a colouring to the piece. From the projects we have completed since the word project, I have learned a lot about type setting and composition which has allowed me to create a better type specimen for this project.

Final type specimen:

PALATINO POSTER

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Final submission before print

Friday 19th May

Submission of article: transgendersurgery

Evaluation:

From the point that I started this project, I have come a long way with how it looks now. I always stuck with the same principles – needs to be gender neutral, fun, positive, playful – but the way I’ve approached it has changed massively. I’d done a lot of research prior to designing my article which helped shaped what I wanted to do. Most of the articles I’d looked at used a lot of experimental typography along with photography so to begin with that was the point I wanted to focus my ideas on. At first, I wanted to focus on colours and print and to be playful in that way so I spent some time in the print studio and then edited my prints with colour to be added onto the article. However, the look of my article then took a completely different turn after I’d taken photos and realised I liked how they looked just as stand alone images with text overlaying. I’d seen other articles where the images had took centre stage and the text worked around it which I really liked so I turned my focus to creating that look. I then hit a wall because I was trying so many things that I was loosing track on what I liked and didn’t like so I turned back to my research, evaluated what I was doing and then came up with the idea of using illustrative type. It was at this point that I was happy with the outcomes I was producing and continued to use feedback to help develop my work further. What I’ve come up with now as my final piece, is a combination of illustrative typography, photography – all images taken by myself – and the text of the article that I’ve worked really hard to fit and work with the rest of the imagery. There were a couple of aspects within the article I was having problems with. The first being that I had had a lot of problems with. I was struggling with balancing the hierarchy between the imagery, typography and article text because the imagery and typography always stood out far more than the body text, which became difficult and uninteresting to read. It was a constant struggle to try and balance this out but I continued to persevere and use feedback to come up with an outcome I was happy with. The second aspect within my article was once I’d decided to use illustrative typography and black and white imagery, on the second double paged spread, I was struggling to find a place on the page the quote could be read properly. After trying various different combinations and even changing the colour of the image, I scrapped the original illustration and re-drew the quote, which instantly worked better on the page. In hindsight, I should have done that in the first place because it would have saved myself a lot of time but I’m glad I came to that conclusion eventually.

Printing the article

While I am waiting to print my work, I began thinking about how it would print and have found that there could be a problem when it does print. Since my article is quite big and will need to be printed on A1. I will print it as 3 double paged spreads – pages 1&6 on the first spread, pages 2&3 on the second and pages 4&5 on the third – and then stick them back to back together. I would prefer it if they were printed double sided but it is not possible to do this.

Personal Development Plan

Within constellation, I have studied the subjects ‘Things Can Be Otherwise’ within the first term and ‘Smells Like Teen Spirit’ within the second term. They were each worlds apart in terms of content, with ‘Things Can Be Otherwise’ talking about objects and ideas in a philosophical way. Then in ‘Smells Like Teen Spirit’, I was learning about subcultures within the 21st Century. Both study groups allowed me to learn about subjects I wouldn’t have necessarily research about before, enabling me to find different contents to use within my studies.

Constellation in a broad sense has been enjoyable but it has been a real academic challenge. Prior to university, I did a two year art & design diploma course where I was not required to study any academic readings or complete essays of a word count any more that 1000 – so I haven’t done anything majorly academically challenging since GCSE level. Coming to university and having to read long lengths of readings and discussing topics that I know nothing about, it has been a real struggle and I have had to persevere a lot.

The study group ‘Things Can Be Otherwise’ was a particular challenge. The actual lecture sessions were really interesting and I have enjoyed debating about question’s such as: what is knowledge? Are we cyborgs? Though I enjoyed discussing these topics there were several times within the lectures where I was confused about what was being discussed and I struggled to understand some of the texts we were asked to read prior to the lecture. The readings we were given were written by highly academic and sometimes ancient philosophers, which use words I didn’t even know were in the English language. This is what has left me confused within lecture sessions. Over time, I did find techniques that helped me with these struggles. I made sure to give myself enough time prior to the lecture to read the text – this was a mistake I had made in the earlier study groups where I had tried to read the text the night before but have not understood it and therefore haven’t finished reading it. Another thing I always did within the lectures was write the notes I took by hand so then after the session when it came to blogging about the session, I would have to re-read my notes which would most of the time, solve any confusion I had and help me take in more of what I have learned. Unfortunately, I struggled to find a direct link from this study group to my subject however I did learn that it would be important to think about the wider context when thinking of subject matters for my work.

Going into the second term, I kept in mind that I had struggled with reading academic texts and needed to allow myself time before to make sure I read these properly; as well as giving myself enough time after the lecture to write my notes up onto my blog which would help me make sense of anything I don’t understand. The second study group ‘Smells Like Teen Spirit’, I found a lot more interesting than the previous study group. Though I enjoyed ‘Things Can Be Otherwise’ it was a lot to take in because of all the scientific topics that were discussed, however, with ‘Smells Like Teen Spirit’ we learned about different subcultures within the 20th Century. This is a topic I’ve learned about before but only from what my parents have said so it was a really interesting 8 weeks to learn about all the different subcultures and what it meant to be in each subculture. I enjoyed learning about the fashion and the rules each item of clothing meant to each group because it made me look at the clothing of today’s fashion and compare it to who it was worn by previously.

I have particularly found the second term study group useful in regards to my subject Graphic Communication. With ‘Smells Like Teen Spirit’, there has been a theme of design shown all the way, in particular when we looked at Jamie Reid’s Sex Pistol album cover and learned about how it push boundaries within the time it was created. That is one thing I have learned within this study group – to push the boundaries – to create work that will spark an opinion. I’ve also learned that to break the rules you have to know the rules – for example, to be able to push a material as far as it can go and do something that has not been done before, you should research into that particular material first so you’re not just copying what someone else has done.

Throughout the year, I tried to attend as many keynote sessions as possible. At the end of the first term, I said that as an improvement I should attend more keynote sessions which I definitely did within the second term, however, I did struggle to find all of them useful in regards to my project so they were really difficult to blog about because I couldn’t link all of them to my subject. However, I will continue to attend them as I find that some of the subjects that are spoke about can be good to listen to because it’s something different that I wouldn’t have necessarily looked into myself.

When it came to preparing for my essay during the first term, I did not allow myself a huge amount of time to write the essay.  I chose to write under the title ‘we are cyborgs’ so had to spend a lot of time reading and analysing pieces of text which were using a variety of scientific words I didn’t understand; this meant that I had less time to write the essay so it became quite rushed. However, since receiving a good in my formative feedback, I am surprised that I was able to write a good essay, especially after not writing one in a long time. When it came to writing my summative essay, I gave myself plenty of time to prepare which I was thankful for after changing my essay title. Originally, I had chosen to start from the beginning and write about a topic to do with the hipster culture in today’s society, however after I struggled to find any articles on the topic to help with my ideas, I decided to read back through my previous essay and continue with that. I had several points within the essay and since I’d spent quite a lot of time deconstructing text’s I had chosen to take the quotes from, it was relatively easy for me to pick up where I had started.

Continuing onto second year, I plan to give myself more time prior to each study group to read any texts that are required so that I am in a better position for the lecture. I also will continue to push myself in regards of essay writing to help improve my skill in preparation for the final dissertation.