Formative feedback – 29/05

Feedback sheet:

Screen Shot 2017-06-05 at 21.50.40.png

Things improved:

  • Grid systems:
    • I hadn’t stuck to the grid systems so I changed all pages by to 3 columns so each page was using the same grid system
    • I increased the margins around the page so that the text was more centred and made the gutters bigger so that there was more space between the paragraphs
  • Body copy / leading:
    • increased the point size to 9 / 11 allowing more space which made it easier to read
    • changing the columns to 3 and increasing the margins so that the text wasn’t as close together
  • Pace is repetitive
    • add more colour: adding more colour was difficult because I didn’t want their to be too much orange because then it would be hard to read and don’t want anything to be too distracting on the page; I added as much colour as I could but tried to do it more subtly so it wouldn’t overpower the page too much
    • to make the pace less repetitive, I kept the text in the white boxes as I’d done before to keep a visual theme throughout but added more orange in different ways to make each page slightly different
  • CMYK / placed images
    • converted the images into CMYK on photoshop
    • placed the images onto InDesign rather that pasted – this significantly changed the quality of the photo which I had not notice before

Author: ellenreiddesign

First year Graphic Communication student at Cardiff Metropolitan University.

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