1. Transworld Surf Rebrand by Wedge and Lever Design Studio
The rebrand of the magazine is sophisticated and contemporary and uses minimal use of colour. The images are the most important part of the magazine as they take up most of the room on the page. The text surrounding it’s pages is in alignment with the image, using bold font and colour of text to overlay or position next to the photos. Since all writing is mostly used only 1 or 2 colours, hierarchy is done by using: larger sized words; a lined box around a title on the front cover; different colour and size of a word in a sentence and various different compositions of written text. There is an even amount of blank space surrounding the image and text on each page of the magazine and a different composition of colours/text follows throughout. I like the minimalist effect they have chosen to use throughout the magazine with the simplest approach of having words and small pieces of text dotted around the page. The image controls the look of the page and I like the you have to read the article around the page. The dotted of certain words in different directions I think work really well and is something I would like to try when designing my project because I think that it would be an interesting way to play around with composition and make the page interesting to read.
2. “NEXT”: Audiobooks for Spectral by Hochburg Design
These audiobooks were designed by Hochburg Design for Spectral to advertise their furniture. They use a soft palate of colours with the background white and the text black only. This contemporary, newspaper look makes the article easy to read and I think it really suits the modern furniture it is advertising. They’ve used two typefaces, both a serif and sans serif type which is used throughout the page separating the title, subtitle and text. A bold sans serif typeface is used for all the titles on the page usually written in capitals, as is the subtitles which is usually written in serif typeface. There’s a clear path for eye on the page with the majority of the space taken up with images and the titles written in capitals and sometimes underlined; this shows a clear hierarchy of what to read first on the page. I like that they’ve only used a certain type of colour and kept it the same visual theme throughout; except the one page where there is an image that fills the background that has bold lettering and a small narrative, but I think this nice break from the rest of the article and is a potential idea for a double page spread in my work.
3. YOHO!GIRL magazine
Source: Magazine bought when out in Beijing
This fashion magazine has varying styles of placement on the page and uses several different colours. Each double page spread always works alongside each other as there is a flow of colour and text. There is a clear border of where the text/images stop on each page and the body text is always small and placed around the images on the page. Several different kinds of typography is used and most sans serif. It’s interesting to see a magazine designed in another country to see how pacing and design of a different language works compared to writing in English. It’s quite similar to the fashion magazines we have here in the UK in terms of the pacing of the writing and imagery but it’s a lot more edgy and ‘out-there’. The images definitely have a hierarchy over text, even some of the titles are placed horizontally alongside the photo. I like that they use a lot of black and dark colours as it’s not often you see something like that. The photos, even if in dark colours, are really bright and vibrant. There’s a mixture of black and white and colour used throughout each page as well as a mixture of writing in English and Chinese. The bold, sans serif font in black used for the headlines really stand out to me and I like that they’re written in capitals because they really stand out of the page – this is a potential idea of writing the titles in my article.
4. Map Magazine, Issue 1 & 12-20: Design and art direction of the Scottish art magazine MAP
This magazine style has a lot more minimalist approached compared to the previous magazines I have looked at. Spacing is used a lot for the writing of titles making you read the words a certain way; it also paces the pages so you look at parts of the page before others. As well as the minimalist approach in pacing of titles and body text, there is also a minimal colour palette, with the colour only being used for some of the writing or images. I think that the way the words have been placed is really clever and it’s make you read them in certain order or at a certain pace. There isn’t much text used within in the page but white space is clearly very important in this approach. In terms of thinking about my editorial piece of work, I think this style of design would be too minimalist because of the amount of text within the article but I do like how they’ve positioned the letters of the titles which is an approach I could experiment with.
5. BAT BUTT #3: Deluxe edition, by Shaun Hill
This is more of a zine than I magazine article but I like the illustrative style and materials used. There’s a range of process’s and materials used to make this and I like how a story is told more through illustration than words. None of the pages are bonded together but something like these as a magazine article would make it really interesting to read if it was made with different materials. Though there isn’t any written narrative, there’s so much detail within the illustrations. There are some colour work but I much prefer the black and white illustrations. Using different materials is definitely something I want to try within my own work and I would like to try printing parts by hand though if I were to do this I would only do it for part of it and then scan it in so it can be transferred on to the main article digitally.