Myself and Simeon were the only two in today so we developed the storyboard as the final one. We also had a tutorial to help with developing ideas. We decided to stick with using illustrative type and bold imagery to show the imagery and have a narrative speaking throughout.

Tutorial feedback:

We worked on expanding the metaphors throughout the whole the whole storyboard and finding other ways to visualise what I’ve already drawn out. The finalised storyboard is shown below (explained):

  • Start: A&E showed as a balloon, inflates and is about to burst
  • Many people seen going into an A&E building; more people going in; show building expanding, can’t cope
  • The increased waiting times and no beds is shown together: first shown as lone bed, pans out it shows people appearing as queue from the bed but in a shape of a clock; clock hands in the middle and as they turn more people appear around the clock
  • ‘There are not enough staff to meet the volume of people needing treating: ‘…not enough staff’ appears word by word with line graph forming on page; ‘VOLUME’ goes up graph and pushing other words out the way; ‘of people needing’ appear word by word next to graph; next page: treatment is written out word by word and stethoscope drawn out
  • ‘urgent care and life threatening’: animated on page with heartbeat drawn out
  • heartbeat carries onto next page with ‘what are the other options?’
  • sign is shown with ‘directions’ of different places to go to attaching onto pole/sign
  • pans in and out onto each sign to show the different options available
  • ‘dial 111’: phone shaking, calling sound, NHS helpline logo
  • Nurse on phone, head nodding side to side, chatter noise, ‘how can I help you?’ written
  • Flag ‘save our A&E’ waving
  • search sign clicks onto page, NHS website

Obviously these are ideas which we will follow for the animation, but things may change as we develop with ideas.

Once drawing out the storyboard, we then wrote out a script for the narrative to be read alongside the animation:

“The pressure on A&E is rapidly increasing. More and more people are using the services which is pushing our A&E’s to breaking point. There are less beds because more people are needing treatment. This is creating longer waiting times and queues for beds. Despite the increase in demand, there are not enough staff to meet the volume of people needing treatment. A&E is there to provide urgent care and treat life threatening cases. If you have not got a life threatening injury or illness but require urgent treatment, there are other options for you to choose from. Each one of these options can provide appropriate care depending on your illness. If you’re unsure on where to go, contact the NHS helpline by dialling 111. You’ll be put through to a fully qualified nurse who can discuss your symptoms and offer advice on where to go. The A&E help’s save lives everyday, now it’s our turn to save the A&E. For more information, go onto the NHS website and search NHS services explained.”

To help visual the storyboard against the animation, I drew out the storyboard on illustrator and put the narration next to it and explained each slide.

Screen Shot 2017-03-12 at 20.38.17

Screen Shot 2017-03-12 at 20.38.28

Screen Shot 2017-03-12 at 20.38.39


Author: ellenreiddesign

First year Graphic Communication student at Cardiff Metropolitan University.

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