Design ideas

Over the weekend I began designing ideas to put a storyboard together for the animation. My mum used to be a nurse for the NHS and has friends who are still working as one, I also have a friend who is training to be a nurse. I spoke to them about the idea and they couldn’t stress enough how much of a big deal it is with people overusing A&E and the fact that a lot of people aren’t aware that there are other services you can use instead of A&E depending on your issue. I decided that educating people on services to use other than A&E would be a good idea for the animation. I started designing with the research I had.

I’ve watched videos online of speeches where as they’d spoke, someone would visualise what was being said through animation. We’re giving out information that is important and needs to remembered. The video needs to be eye-catching and interesting enough, so that once someone watches it they don’t just forget about what has been said. The brain is more likely to remember information if it is in colour, written in capitals and involves imagery so I feel these are things we need to bare in mind when designing. Below is an example of where a speech is given about ADHD and someone had drew it out to show what was being said. I first watched this video 2 years ago and even now I still remember what it was about. How the video has been made seems like a really easy concept. It’s a talk about a really serious and important subject and by having the animation play as the man is talking, it’s places the information is friendly and clear way making it easy to understand and remember.

Our target audience for our work is pretty much everyone that uses the services: from young children still in school to pensioners. The information needs to be displayed clearly, not in anyway misleading and should not use vocabulary that people may not understand. I pictured the animation to be very typographically based and to have a narration that would work along with the animation. I started designing, focusing on the NHS helpline. A lot of people aren’t aware that it’s available to use, you can discuss your symptoms over the phone and they can advise which service is best to use. I had the idea of using arrows and signs to show different directions of services to use. I wanted to use different type to show different hierarchy of information and also to represent different parts, e.g. 111 and the services provided. I like illustrative type like shown on infographics and posters because I like how it makes the information more interesting to read.





To create the storyboard, I thought of things that might be said in the narrative, something like: ‘the pressure is pilling up on the NHS which is causing a lack of beds and increased waiting times. There are not enough staff to meet the volume of people needing treatment.’ It could then go onto talk about the what the A&E is actually for and that there are other services available to use, leading onto how the NHS helpline is available to talk through symptoms and discuss the best option for treatment. We could include what each service is for what but that might be a bit too much content for the animation. All the information about each service is all available on the NHS website so it is important we include that on the animation, perhaps at the end.


Author: ellenreiddesign

First year Graphic Communication student at Cardiff Metropolitan University.

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