Touch to Type Workshop

In today’s workshop, we were taught how to create sound by touching different objects. This was a really interesting skill to learn – turning conducting objects into objects of sound. Using different equipment and metal objects (scissors/sharpener/foil) we connected them to a TouchPad and through recorded sound, we made it so that each time you touched an object you were presented with a different sound. When you pressed the scissors, there was sound of scissors; sharpener: sound of sharpening a pencil and foil: sound of scrunching foil.

Overall, I found the workshop interesting and I like that there’s further possibilities with using electric paint to conduct sound for work to be more interactive. I enjoyed the workshop and I’m sure it’s a skill that could come in handy within future projects.

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Cant: Etymology of Type

After deciding to call my project ‘CANT’, I began experimenting with some logo designs. I like the bifurcated type because it is traditional so links to when the language first originated but I like that it’s quite modern in the sense that it’s got a lot of personality. I want to use this as the logo but as I was sketching out ideas I thought about just creating my own typeface so I could use this for the logo and throughout the whole brand.

Initial sketches and ideas:

After researching into different bifurcated fonts, I started sketching out different designs for my logo. My idea was to just have the word ‘CANT’ as the logo; because it is an unusual word itself, links to why the cockney slang was created in the first place and that it’s all to do with words, I feel that I don’t need to have an image as a my logo as I think this would be very fitting to represent a language.

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Logo designs:

I developed my initial designs by changing the compositions and experimenting with outlines and 3D type. My favourite one was the type with the outlines, saying etymology of type. I liked this typeface so at this point I decided to focus on creating my own typeface so that I could use it as one identity throughout all of my work.

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Etymology tutorial and ideas

During the tutorial I spoke about my idea, which lead to the discussion as to whether cockney had a type – if it doesn’t, what would it be? – and then how could I show how cockney is spoken. I said my idea about focussing on typography, showing how the words are spoken through typography; so how could I connect type and audio? I think this would be something really exciting to explore because I could create some interesting typographic forms. After researching how I could do this, I looked at phonetics which is how young children learn how to speak. It’s a really basic form of the english language but this could be a simple way to connect type and audio, showing how cockney slang is spoken without having to have an audio overplaying.

I spent a lot of time researching into Cockney slang, particularly into it’s origin. Because of the slang originating from the streets of East-End, my main idea was to have the exhibition on the streets of London. I follow a few artists on Instagram that create their works on streets and it becomes an exhibition for passersby to enjoy, so the idea of projecting the exhibition for commuters to enjoy rather than having it stuck inside one building seems appropriate since the language was developed on the streets in markets etc. Upon further research I found that it was seen that you were only a true Cockney if you were born within ear shot of the bells of the St Mary-le-Bow church; known as “bow-bell cockney”. This led me to the idea of an experiential exhibition; so have it that all art work will physically be on the street (Cheapside) where the church is. Further exploration of this idea led me to really think how I want it to be an experiential exhibition and still stick to the original concept of the etymology of Cockney. I thought, how about make the exhibition experiential by making it as conceptual as possible; for a start the exhibition will be on Cheapside but that could be something for the viewer to make the connection themselves rather than write out that it is the area where a ‘true cockney’ would have lived. I’ve named the exhibition ‘cant’ because I read in my research that there is speculation as to whether the language was developed to confuse non-locals which is what the word ‘cant’ refers too. It also adds to my idea of creating the exhibition as conceptual because the idea could be that you won’t know that the word ‘cant’ is referring to the exhibition until you look further into it. This lead to thinking about potential ephemera ideas; I could create stickers which could have a cockney slang written onto it with the logo in the corner as well as social media sites. So you would see the sticker, wonder what it was about then the idea being you then search for it online which would encourage you to go see the exhibition. Earlier in the blog post, I spoke about using phonetics to show how cockney slang is spoken; I think this could be a good idea to write on some of the ephemera but I need to make sure it’s not drifting too far away from the etymology of cockney (rather than it just being an education of the actual spoken slang).

I’ve started to think about if cockney had a type what would it be; because it’s such a predominantly spoken language, I can’t imagine it’s a language people would write down – unless over text. I did search ‘cockney typeface’ online and the ones that came up were called ‘cockney’ and are – from what I can gather – not widely used. They were mostly bifurcated or serif, either italic or decorative but not particularly what I would imagine as a cockney font. For the logo, I want it to be the word ‘cant’ so I thought about creating my own typeface for the design. I like the idea of using bifurcated serif because it creates a lot of personality for the type – which is very suited for cockney – and it’s a more traditional style which will link to the origin of cockney being from the streets of London. I imagine it as a hand rendered logo with industrial/rustic colours – again linking to it being originated from working class Londoners – which are colours that would be very adaptable to follow throughout the brand.

I want to use images of Cheapside to virtualise the exhibition, if I can find any online.  I’d like to go down to the place to take images myself and to see if there’s anything that could inspire me further in this project but I don’t think that would be possible with timescale.

Ideas for submission:

  • animation: simulation of the exhibition / type moving across buildings
  • tote bags: with logo and social media on
  • flyers: etymology of the word cockney/logo/exhibition reference
  • animation of logo; on billboards / tube stations
  • app to show what the words mean – too educational?
  • phonetics of slang

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On Display – New Project

We were launched a new project: On Display. The idea of this project is to create a brand from any one of the themes, for an exhibition. Once creating an identity, we then have to show it work across a moving identity, digital and printed ephemera, signage for the exhibition and promotional installation.

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After understanding the brief, I started to look at each theme to think of potential ideas so I could decide which one I wanted to do. I had a lot of ideas for the theme psychogeography so I looked at that theme into more detail. I really liked the sound of the using etymology as a theme though so I think that I could create something really interesting from any language. After creating several ideas for both psychogeography and etymology, I decided to go with etymology because I want to be really experimental with type in this project and with etymology being all about words, I think this could be the perfect project to try out different ideas with.

Chosen theme: Etymology

1-day Branding Workshop

Group: James / Ben G / Ben P

For this one day workshop, we all got into groups and then were allocated a brand that we then each had to rebrand. Our group was given the brand ‘Evoke’ which was a high end, modernist furniture brand, based in Shoreditch, London and the brief was to create “a marque across 5 deliverables which should include signage in context / point of sales.” The brand:

“Opening November 2017, Evoke is a high end Modernist furniture specialist based in the heart of Arnold Circus, Shoreditch, London with a team of 3 employees. They specialise in chairs, sideboards, dining sets and graphic prints. These are the core of their establishment. Think Ercol, Stark, Eames. Modernism is the ethos, the core of their existence; clean lines and beautiful shapes. Less is always more. Always. But never boring…”

Original logo:

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Originally, we spoke about the brand itself and the kind of values it presents. We did a bit of research to see the kinds of furniture this brand would create; on the brand brief it gave a list of furniture companies so we looked into those so we had a visual of what the logo should represent. We thought that their kind of values as a company would be contemporary, modern, bright and very high end. Below are examples of research:

We got on with designing straightaway, initially all separate and then we started to bring ideas together. We created a lot of logos, trying to incorporate furniture within the design or combining the letters. We spoke a lot about the kind of logo it could be so we thought about having an earthy effect to the logo; include wood/trees – the idea being that it’s fitting with wooden furniture. We started creating a lot of logos that included lamps, chairs, wooden textures and branches; we were heading more towards a logo design that was similar to the original logo which was obviously not what we wanted so we began to create more simple designs. Ben P created some really nice designs from just the word ‘EVOKE’, leaving it typographically based. We all liked these designs so we worked at creating a logo that was just type and no imagery – this follows suit for a modernist, high end furniture brand. We liked the straight lines for the logo, separating the ‘E’ as just the horizontal lines which would act as the main part of the logo.

After experimenting a lot with different designs, we then came up with this logo (see below). We experimenting with different typefaces to find different thicknesses of type and which one work the best but in the end we best liked Helvetica for the logo because we liked about the letters fitted together.

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Our final logo was the above logo developed further, being more experimental with the composition. We found that the logo itself, isn’t the easiest to read but you can work it out. Throughout the design of the logo we kept thinking about what kind of brand it would be. We thought that with it being a high end furniture company, it’s the kind of place you would only shop at if you knew the brand or you would come across it through modernist furniture websites / magazines so we wanted the logo to be the kind of thing that would fit in to those groups. Below is our final logo; we have created something solely typographically based and in a box shape so that it can be fitted onto loads of different objects – e.g. the shop, on furniture, on promotional ephemera.

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After creating our identity, we then each began working onto different components to show how it can be used in a different ways.

Different colours: we did this design to show that it can be used in a wide range of colours depending on the client and what colour they wanted their brand to be.

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Shop front: we chose to have this pink on black as we liked the contrast of the colours. We knew that the shop front didn’t particularly stand out but we liked that it kept with the modernist, contemporary design and felt it would suit the potential layout of the shop, e.g. open plan, white.

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Merchandise: even though we understood it was only a small company with 3 employees, we understood that they may still need to transport their furniture to clients – hence the idea of a van – and then creating staff t-shirts and pillows for use in the shop.

Posters/inside of the shop/magazines: here we wanted to show how the logo could be spread across various different platforms.

Animation: after making the logo, I animated the words so that you could see how it evolved from one straight word ‘evolve’ to the box shape.

Group crit:

Overall, there was good response to the brand. The group said that they liked our logo and how we used it over various different components. A couple of people did say that the eligibility of the logo wasn’t great because you struggled to read the word evoke until it was shown in the animation. It was compared to the logo of ‘Espn’ because of the broken up ‘E’ and also apparently there is a brand called ‘Evoke’ that has the ‘E’ split up in the same way we do. Obviously it was never our intention to create a logo that was similar to what was already out there but it’s good to get feedback from what other people initially thought when they saw our brand.

I’m really happy with how our work turned out. I think we created a brand which matched the brief and I like how we’ve created something that can be put across various components. This has been a really interesting project and I’ve enjoyed creating this much work in such a small timescale.

100 Logos: Finish Piece

Final design:

 

My final 100 ideas are a combination of print, pen and digital designs. I tried to experiment as much as I could with the main focus being to create a logo that best portrayed who I am as a designer. My favourite logos are numbers: 13; 16; 27; 32; 36; 54; 66; 67; 71; 82; 92 and 96. They’re all a mix of print and hand drawn and I’ve taken my inspiration from various different designs I did at the start of the project. The few that I have pick out as my favourites, I think, best describe me as the kind of designer I am and I think, upon more experimentation (which I will now do), could become a logo I will use. See favourite designs:

Group crit:

We all lay our work out on the floor and got the chance to see what everyone had been creating. There was some really cool logo designs and it was great to see how different people had interpreted the brief for their logos. Within the session, we each were given 3×3 coloured dots (3x blue and 3x orange); we then had to go round everyones work and put a blue sticker next to a piece which we thought was professional looking and an orange sticker next to one which really stood out to us.

On my work it was really interesting to see which ones stood out to other people because there was a couple logos which definitely weren’t my favourites but had a sticker next to them (see above images). For example, this design (below), had 3 stickers next to it yet this was not my favourite piece at all. There was a lot of development to get to this logo so I like it for that reason (I used a mark I had made with paint and mimicked the roundness of the shape to spell out the whole word ‘reid’) though I don’t think it’s as strong as my others. I definitely will experiment more with it now after having that feedback because it clearly stands out to people.

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Evaluation:

I really enjoyed this project but also really struggled too. It has been a real challenge to push myself to create as many logos as we needed to but it’s been an eye opener with seeing how much can be created in just a week. I will definitely continue with this method in future project, instead of just stopping after a few designs, as there are potential logo designs that I want to experiment more with that I probably would never have created if I’d have just stopped after creating just a few designs to begin with.